ENAV8 Field Marketing Services (Pty) Ltd Outsourcing sales and promotional activities, which are performed by trained individuals/teams and monitored strictly by results. The functions can be conducted in the retail, business to business or direct to consumer environment
VisualMerchandising
This service is also commonly referred to as ShelfStacking, Point of Sale placement and Display Management.
Visual Merchandising is the activity designed toensure success in the battle for space and presence in the retail sector. Professionaland timely management of Point of Sale material is crucial to the success ofthe brand being sold and is particularly important during product launches andseasonal sales periods.
RetailAudits
This service is performed openly in the retail store.The information sought after is varied and addresses factors ranging from Shelfsetups to customer services and compliance issues.
The function also forms an integral part of the sales& marketing campaign.
MysteryShopping
This is the process of measuring and reportingcovertly on customer service and sales standards at the ‘moment of purchase’.
MarketResearch
This service involves face to face surveys as well aselectronic format surveys. The information researched ranges from brandawareness to product knowledge and shopping trends.
Samplingand Demonstrations
This service is commonly referred to as experientialmarketing, promotions, face-to-face or concourse events (shopping centres)