Without a strong brand that is consistent and ever present the site will be forgotten. Before considering a new site one needs to go back to basics and look at the Corporate Identity.
This encompasses the logo, tag-line, stationery, business cards, visual direction and all relevant copy. Once a “Brand Pack” is put together correctly it preserves the identity of the company strengthening the brand across board from the site to any further marketing material that lands in the prospective client’s hands.