WRAPPA

“Unforgettable and Unique” – Two words that describe the WRAPPA vehicle branding. The strategy behind creating the company vehicle wrap was to create brand awareness and spark a call to action via the website.

Vehicle branding is a moving billboard and, if used correctly, can give you brand awareness, unlike any other advertising medium. It grasps the interest of the audience, instantly, up close and personal.

Unlike active advertising where your brand is directly marketed on the radio and TV, vehicle wraps fall in the passive advertising category.

With this mode of mobile advertising, you can spread the word about your brand whenever your car is on the move and a million people see your brand and mostly importantly – it’s free! No campaign or placement fees.

Contact WRAPPA Brand Consultancy today to bring your brand to life!

Brand strategy can be considered an art form; it has become so developed over the years that there is an actual science to creating the perfect brand and design strategy. Making use of the services of brand consultants will eliminate a lot of legwork. Here is a basic rundown of “The Science of Strategic Planning” so that you can get an understanding of the process.

Before you even begin to cultivate your own brand strategy, you need to consider a few important factors. These factors are the fundamental ingredients that will build a solid foundation for your brand. You want your brand and design strategy to be able to define you as a company or service provider.
 
Fundamentals of Brand Strategy
 
To build a successful design strategy that will ignite your brand you need to start by tapping into the essential elements of what it is you offer. You need to get to the core of what your company represents and find a way to present this through your brand. This is the first step towards total brand development and the step that will mould your brand into something that the public will come to recognise in the future. Professional design consultants can help you achieve this by conducting a complete brand audit of your company.

Your brand consultants will also take the following additional points into account in order to build a successful brand and design strategy for your company:

• Who is your target market? Is your brand able to speak to your market or is it suited to a totally different dynamic?
• What are your brands’ objectives? Do you have a clear understanding of what your brand represents? And more importantly, will the public understand this through your brand strategy and messaging
• What do you want your brand to say about you? This ties in with the above point and is something that needs to speak in volumes of positivity!
• Does your brand reflect the personality of your company? Does it convey the areas of your expertise?

All of the above points need to be considered when building a successful brand strategy. Once you have evaluated and answered all of the above you can start moving towards the most important step in brand and design strategy: building brand loyalty.

The sooner people start to familiarise themselves with you and your brand, the sooner you can start building a level of trust with your consumers and customers. You want people to associate with your brand, to believe in and buy into the brand. Once you have the trust of your consumers, your brand strategy can take flight; lifting the capabilities of your company with it.

Contact WRAPPA Brand Consultancy today to give your brand an identity!

Investing in the services of a brand consultancy that will bring these ideals to fruition is the single most important thing you can do for your business. You need an identity that will stand out in the crowd, a strategy that will keep you there and captivating design that will imprint itself on the minds of your consumers.

A brand consultancy can deliver this for you, and their design consulting department will ensure that the final product is as awe-inspiring as you could ever imagine.

The Importance of a Brand That Delivers

Your brand is the key to bringing the outside world into your domain. It is the megaphone that carries your ideas across to the masses; it is the light that guides people to your email inbox.

Your brand should speak volumes about your business or the services that you offer before the consumer has even uncovered who you are. If it doesn’t, perhaps you need to consider a brand audit?

A brand and design consultancy will convert your brand into a descriptive force that compels people to find out more. But who do you choose to work with? You should opt for a brand consulting agency that offers a full service package encompassing holistic research into your brand, your competitors and your target market. Choosing a team that has worked on numerous high profile clients with highly recognisable brands is definitely the right place to start.

Why Invest in Brand Research?

Understanding your consumer’s needs is the key to making your brand work for you. Opinions vary from person to person, and customer perspective is constantly changing with the markets. Researching how customers interpret your brand and what elements of your business are valuable to them will prove invaluable to you.

It is never as simple as trying to put yourself in their shoes, which is why it is easier to invest in the services of a professional team who make brand and design consulting their business.

Being perceptive of your consumer is almost equal to uncovering the strengths and weaknesses of your brand, but being aware of your competition and the market you are diving into is just as important. A professional brand consulting team will do all the dirty work for you, and arm you with the information you need to get a jump-start into your target marketplace.

They will also ensure that what you are delivering is capable of completely defeating your competitors! Investing in a professional brand consulting service will offer the most productive way forward for you, your business and your brand.

Contact WRAPPA Brand Consultancy today to give your brand an identity!

Brand engagement is effectively the manner in which a company connects with consumers via their brand. It involves instilling a particular emotive response in the consumer; something that bonds the consumer to the brand and then propels the business or company forward. It sounds a little complex, but essentially it is just using brand management tactics to ensure a consumer come into contact with a desired experience.

Brand management and brand development are not complete without brand engagement as it is the engagement with the consumer that ultimately moves the brand. You want the consumer to interact with the brand and to start conversations about it. With the level that social media is at currently, it forms the perfect platform for this engagement to take place. Following a company on Facebook and engaging with them on Twitter is already part of the brand engagement process completed.

Where Does Brand Engagement Begin?

Brand engagement starts in the workplace; having employees that believe in your brand is where the success of your company begins. Without staff members that are invested in your brand, you might as well be trying to sell punctured car tyres to people who can’t drive. The exercise is pointless if you’re not backing what you’re selling 100%.

Engaging your employees could be as simple as involving them in company decisions, perhaps in allowing them to have their say as to what colour the office walls could be painted? Hosting days where employees become fully immersed in the brand, what it stands for and what the values and aspirations of the brand are is a great way to get buy in. Finding inventive ways in which to keep your employees motivated is a key element in the success behind brand engagement.

Extending Brand Development To Your Consumers

Ultimately, brand engagement is there to make the customer feel better about him or herself through their interaction with your brand. It seems selfless, but you also want it to be for the benefit of your brand. How to do this? You could invest in the services of an established brand consultancy that has extensive working experience in promoting and developing brands. A professional team will know how best to ignite the dialogue between the brand and consumer that will elevate your brand, empower the consumer and inform the community.

In this day and age, brand engagement is best (or easiest) carried out through digital platforms. Making use of the likes of Facebook, Twitter and Youtube, companies are finding it increasingly easier to reach out to their consumers to get them involved in their personal brand development. Immediate brand interaction has become possible with a simple like button on Facebook, a +1 button on Google or a retweet on Twitter.

Companies host competitions on Facebook that encourage consumers to comment, share and become involved. These users are contributing to the brand development of that company through their own personal engagement with the company. The user or consumer should be gaining something from the experience as should the company, making it a symbiotic relationship in brand marketing.

Brand Engagement Strategies

Find a reputable team of brand management professionals who offer brand engagement strategies to make the most of the interactions you have with your consumers.

Taking that step forward towards brand development with your consumers in tow can only maximise the results received; for you and your customers.

Contact WRAPPA Brand Consultancy today to bring your brand to life!

The importance of your company’s brand is as vital as a positive self-image. Shaping the identity of your company starts with your brand strategy and corporate identity design. In many cases when all might seem lost, a simple rebrand can be all that your company needs to give it the power of persuasion that might have been previously lacking. Think of a rebrand as a makeover for your corporate identity design and your chosen reputable group of brand strategists as the make-up artists.
 
Deciding When To Move Towards A Rebrand
 
Deciding to rebrand your company is not something that should be taken lightly. When reviewing your brand strategy, you need to determine whether or not your corporate identity design is working for you and your company. If it is still representative of everything you stand for, if it’s prominent and well known and it depicts the message you are trying to convey to the world, then it’s probably best not to rebrand at this stage.

A company that rebrands itself could also completely lose its identity in the process, so you need to make 100% sure that your company is in fact ready. Ask yourself these questions if you are unsure:
 
•     Is your company being classified incorrectly because of your current brand?
•     Is your brand completely dated, to the point where it is unappealing?
•     Are you looking to attract a new target market?
•     Have you introduced a new service that changes the effectiveness of your current brand?
•     Is your competition closing in and even overtaking you because your brand is not working for you anymore?
•     Has everything around your brand changed or been upgraded, leaving it isolated and disconnected to the rest of the company?
 
If you answered yes to any of these questions then perhaps it’s time you looked at a rebrand for your company and an overhaul of your corporate identity design. Consulting the services of specialists in this field will only assist in combining the right ingredients together for a rebrand that will capture attention. Make sure you choose a company that has worked on many successful cases with top-end clients. The team of brand strategists that you choose should also be able to detail exactly how they’ll go about conducting your rebrand; from start to finish.

Remember at all times that your brand is the true reflection of your business. It’s the outer layer to your inner workings and the first thing someone sees when they come into contact with your company. You want it to pack some punch and you want people to remember it. If your brand isn’t doing this for you then it is time for that makeover!
 
Contact WRAPPA Brand Consultancy today to give your brand a facelift!

We are all blessed with inherent skills and perhaps design is not one of your fortes; for this reason hiring a team of design consultants for your project is a wise choice. You need more than just a graphic designer to tackle your ideas and bring them to life, a team of brand strategists who specialise in design consultancy will be able to understand the language of your brand and thus bring your project to fruition using their expertise.

There are some things to consider when taking on the services of a group of design consultants. Do your research and find the team that works best with you and can ensure that the design of your brand really does matter. . Take the following points into consideration:.
 
Design Consultants’ Portfolio
 
Requesting a portfolio of previous work is one of the most obvious starting points for anyone looking to hire a design consultancy. If you are not entirely convinced of their abilities then it is probably better to look further afield. Search for design consultants who are competent and have a far-reaching portfolio of different clients. Their design style should resonate with you in a way that makes you want to hire them for your project.
 
Testimonials
 
A list of testimonials from reputable companies goes a long way to assuring you of a team’s presence and stability, not to mention their reliability. Search brand strategists’ websites for positive testimonials that can be backed up by impressive work. Companies that are proud of their standings will be more than happy to provide you with testimonials from their clients should none be available on the web.
 
Skills
 
Choose a team of design consultants who have had experience working on big projects and who have the right skill set for what you require. It is pointless hiring a team of web developers for a project that encompasses print design. Your design consultancy should be honest about what they are capable of and should be able to prove their worth.
 
Work Ethic
 
The team of brand strategists and design consultants that you choose to work with should not be afraid of working under a little bit of pressure. They should also not quote you a phenomenal amount of time for something that other consultants can do in half the time. Having a benchmark to measure this against will be helpful.
 
Attention To Detail
 
Does your chosen team of design consultants take functionality into consideration? Do they consider the project in a holistic manner, from start to middle to finish? Do you feel confident that your chosen team is as enthusiastic about your project as you are and they are going to give it 100% of their effort and attention? If not, you might want to reconsider your choice.
 
Within Budget
 
Although you want to hire the most reputable design consultancy for the job, this might not be applicable to your budget. Do the research and get the necessary quotations you need to substantiate who can do what and for how much.
 
Cheaper Is Not Always Better
 
Don’t be fooled by the ridiculously cheap offer that seems too good to be true. You could well be setting yourself up for failure or disappointment. At the end of the day, you do get what you pay for and if you are trying to cut costs by going with the team that have given you a 50% discount, then prepare yourself for a 50% discount in quality.
 
Further Confirmation - Achieving ROI

A survey was conducted at the Design Innovation Unit in Open University/UMIST in the UK in 1990. This survey covered the benefits and costs of investment in design and was conducted over 221 design projects, revealing the following output:
• 90% of the projects implemented made a profit
• Of this 90%, the average investment payback period was 12 months
• 48% recovered all costs within a year of launching
• Where comparisons were possible, the average sales were 41% more than prior to the project taking off

Information taken from www.dba.org.uk/pdfs/1%20DM%20Choosing%20&%20Appointing.pdf

One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name.

When it comes to logo inspiration, you might already have an idea in mind about how you would best want to display your corporate branding and how you’d like your logo to look. Here are some pointers to bear in mind with regards to your overall brand development and how you bring it to fruition.
 
Brand Development Pointers
 
When looking for logo inspiration, start with these few pointers that will help you move in the right direction.
 
1. Invest in the services of a trusted, experienced team of brand strategists who make a living out of creating the perfect corporate branding. Find a team that has worked on similar projects to yours as well as a host of positive testimonials. Then ask yourself these questions…
2. Are there any colours, fonts, designs in particular that you want to incorporate into your logo design and corporate branding? Present them to your brand strategists to see if they agree and if so, how best these can be used when defining your corporate identity.
3. Use bright colours... within reason! Bright colours attract attention but can be gaudy and overbearing if taken too far onto the extreme of the colour spectrum.
4. Without ignoring the creative appeal, your logo should be simple and uncomplicated. Too many intricacies will confuse people and detract from the purpose behind your logo inspiration and will also make it difficult for you to resize or replicate.
5. Your corporate branding and logo design should be created in such a way that they can be used on multiple platforms and still appear with the same vivacity. Whether it is used on billboards, websites or brochures, your logo should convey the same message.
 
Always remember that successful brand development does not happen overnight. A brand takes time to develop with your nurturing guidance and some strategic expertise. Bearing this in mind here are a few don’ts when it comes to logo inspiration and communication:
 
1. Don’t try and turn your product or service into your company brand. Your brand is the spokesperson for your product or service and it is there to propel your business to great heights, it is not your actual brand.
2. Remember too that your logo is also not your brand. It is a description of what your brand stands for.
3. Avoid trying to design a logo that is very obviously in line with the latest trends. In 10 years’ time that “look” may not be appealing anymore and it will make your corporate identity appear tired and out of date.
 
Remember that a logo is that piece of information that will always remind you of a particular brand. Think of Apple or Google, Nike or Puma. These logos speak volumes about their brands upon first glance and the elements of these logos are simple, clean, effective, eye-catching and memorable. This is what you want from your corporate branding; something that makes the basic introductions and then works to carry the name of your business wherever it goes.
 
Contact WRAPPA Brand Consultancy today to bring your brand to life!