WSI Cyberdesign

WSI is able to develop all of your companies Social Media requirements, from custom Facebook pages through to basic Facebook page creation for a small business. No matter how big or how small WSI can assist you to do it right the first time.

 

For any business looking to grow, e-Commerce represents one of today's single greatest opportunities to target new customers and increase sales. Selling your products or services online is like having a shop that's open 24 hours a day, 7 days a week, all year round. It doesn’t matter if your prospect has a sudden urge to buy your product at 3 am, you can accept their order online and wake up to increased sales. And the best part of that always-open shop is that there's no rent or utilities to pay for, no additional fixtures to buy, you don't even need to staff it (unless things get really busy!)

Clearly this is good news because until recently, the only means a business had of selling to customers in regional, national or even international markets was to set up an expensive mail order operation or open additional locations. E-Commerce is an ideal solution as it allows you to reach all potential customers for your product or service while also automating much of the sales process.

Is e-Commerce for you?

Whether you stock only one product or thousands, we have e-Commerce solutions that can help you sell more and simplify your back office operations. Imagine how much time you'd save with automatic credit card processing and shipping calculations, automatically generated invoices, a dynamic catalogue that knows what you have in stock and can tell you when it's time to reorder, plus in-depth sales tracking and reporting.

Here are just a few of the benefits of a WSI e-Commerce solution:

• Sell products, services, documents, images, even ideas as digital downloads!
• Instantly advertise specials or offer sales-generating online discounts.
• Take orders automatically, anytime. 
• Quickly respond to customers without any additional staff. 
• Easily track inventory and sales data.

for more information on a profitable e-Commerce solution for your business!

 

Web Analytics, also referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are interacting with your website, and how you can dramatically increase your customer conversion rates.

Every website must have business goals and defined objectives. When customers realize those goals, you have conversions. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimized. Yes, it's possible to funnel Web analytics information directly to the bottom line and turn data into Rands.

Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of all this information – but often feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions.

So how should you determine what to measure? Establish a data-centric company culture? Make sense of all the data, charts and numbers at your fingertips – then turn it into action? Measure across channels (even offline)? Forecast? How do you best evaluate your Web Analytics data? Contact Mel or Nick at WSI today to learn more.

In case you are wondering, Web analytics isn't just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. WSI can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.

You can learn a great deal about who your visitors are and how they interact with your website.  Web analytics can tell you how they arrived at your site - did they arrive via a search engine, follow a link to your site, click on your pay-per-click ad, or type in your website address directly into their browser.  You can tell how long they stayed on each page, where they clicked, what pages they viewed as well as from which page they exited your site. 

Once you understand visitors' behaviour, you will be able to identify and eliminate navigational obstacles that slow down or prevent visitors from completing the conversion goal. The result will be an improved visitor experience encouraging more conversions. We at WSI can show you a scientific, logically progressive way to make more money online using Web Analytics.

 

You’ve probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions use them daily to find everything from information about their competitors to their favourite restaurant. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.

Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.

Search marketing delivers ongoing ROI

We at WSI are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.

What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, We can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO)strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques.

Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI , are winning with words! You can too. Call us today! to find out how your Web copy can be polished up to drive good search results and quality conversions.